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Upload a JPG or PNG, even one straight from ChatGPT or another AI tool. We check that it's the right shape and sharp enough for the billboard you picked, then show it on the road.
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Your score is a ballpark estimate to show you what works on a billboard and what doesn't. It can't see everything. For a real review of your design from a specialist, get a free consult →
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Billboards don't have to be flat rectangles with words on them. Ways to get noticed:
Printed boards, with a twist.
Part of the art pops past the edge of the board. In a row of rectangles, the one that breaks the shape gets the look.
Lights built into the artwork make parts of a printed board glow after dark: a logo, a sign, headlights, a neon look.
Real objects mounted on the board, like a car or a giant product. People photograph them and share them.
A set of ads that build on each other over weeks or along one route. People start looking for the next one.
LED screens that change on their own.
“12 days until opening.” The number updates itself every day.
Show your posts or customer photos. After an event, put the crowd's photos up.
One design while the sun is up, another after dark.
Lunch specials at 11, happy hour at 4, late-night menu at 10.
Weather, scores or gas prices, live. “Ice cold drinks” on a 100-degree day.
ChatGPT and other AI tools are great for ideas. But a billboard is printed 48 feet wide and read at 65 mph. These are the problems we see most in AI-made billboards:
AI makes squares or wide-screen images. A 14' × 48' board is 3.43 to 1, so the billboard company has to stretch or crop it.
Most AI images are 1,000 to 2,000 pixels wide. A highway board needs about 7,000, or it prints blurry.
Drivers catch about 7 words. AI loves taglines, bullet points and long lists.
AI often scrambles letters, phone numbers and web addresses. One wrong digit and the board can't bring you calls.
Phone numbers and websites that look fine on a phone screen disappear from the road.
Detailed scenes and low-contrast colors turn into mush from 500 feet away.
At highway speed, people glance at a billboard for about five seconds. One short message wins.
Your message, your name, and one way to find you. Anything more gets missed.
Dark on light or light on dark. If you have to squint on your phone, drivers can't read it.
Billboard companies use a few standard shapes. Your file has to match exactly, or it gets stretched or cut off.
Billboards are just one kind of out-of-home (OOH) advertising. We design for all of them.
The big 14' × 48' boards on interstates and major roads.
30-sheet (about 10' × 22') and 8-sheet junior posters on city streets.
LED screens that rotate several ads. Exact pixel sizes, like 1400 × 400.
Huge ads painted or hung on the sides of buildings. Custom sizes.
Bus sides, tails and wraps, plus train and subway ads.
Street-level ads people see up close while walking or waiting.
Indoor displays and screens where travelers and shoppers pass.
Tell us who you want to reach and we'll suggest the right format.
Yes, and it's a great way to start. AI is fast at ideas, colors and layouts. But AI image tools usually make the file the wrong shape and too small for a billboard, and they often misspell words or invent letters. Upload your AI design here to check it, then have a billboard specialist make the final, print-ready file.
It depends on the board. A 14' × 48' highway bulletin is 3.43 to 1 (often built at 1/2 inch = 1 foot, or 7,000 px wide or more). A 10' × 30' is 3 to 1. A 30-sheet poster is about 2.2 to 1. Digital billboards need the exact pixel size from the billboard company, such as 1400 × 400. Pick your board above and we tell you the exact size.
It's a ballpark estimate. The score checks your design against the rules that make billboards work (size, word count, lettering, contrast, one clear next step) so you can tell if you're headed in the right direction. It can't judge everything a trained eye can. For real feedback on your design, talk to a specialist. It's free.
Billboards are seen from far away, so they don't need magazine-level detail, but most AI images (around 1,000 to 2,000 pixels wide) are still too small. For a 14' × 48' print board, aim for at least about 7,000 pixels wide, or vector files. Digital boards need the exact pixel size, no smaller.
Seven words or fewer is the classic rule. Drivers look at a billboard for about five seconds. Use one message, your name or logo, and one way to find you.
It varies a lot by city and location. Rough 2026 ranges: about $250 to $1,500 a month in small markets, $1,500 to $9,000 in mid-size markets, and $5,000 to $25,000+ in major cities. Digital boards often cost more than static. Tell us your city and budget and we'll find real options.
You lease billboard space from the company that owns the board, from national companies to local independents. Prices depend on the city, traffic and how long it runs. Before you sign, make sure your artwork is ready. Rate it here, then book a free consult.
Many include basic design with your lease. We're a specialist second opinion: we make sure your artwork is built to spec and actually works at 65 mph before you commit, and we can rebuild it if it doesn't.
All kinds of out-of-home (OOH) advertising: highway bulletins, posters, digital billboards, wallscapes, bus and transit ads, bus shelters, benches, airport and mall displays.
15+ years designing billboards, including 10+ years inside one of the largest billboard companies. Real estate, restaurants, healthcare, churches, campaigns and local businesses. Every consult is free, and you talk to me, not a sales team.
Put your business in front of owners who are getting ready to advertise.
Good to know: this score is a ballpark estimate, built to teach what works on a billboard. It isn't a final verdict on your design. The best way to know exactly what you're putting on the road is a review with a specialist, and it's free.
Tell us about your billboard. A specialist with 15+ years in outdoor advertising will get back to you within 24 hours. It's free.
A designer will get in touch with you within 24 hours. Need us sooner? Email lcastro@goodoladvertising.com.
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